What makes the world go round?

world go round both.jpg

In a post, author and marketer Seth Godin writes:

Here’s my list, in order, of what drives behavior in the modern, privileged world:

  • Fear

  • Cognitive load (and the desire for habit and ease)

  • Greed (fueled by fear)

  • Curiosity

  • Generosity/connection

The five are in an eternal dance, with capitalist agents regularly using behavioral economics to push us to trade one for the other. We’re never satisfied, of course, which is why our culture isn’t stable. We regularly build systems to create habits that lower the cognitive load, but then, curiosity amplified by greed and fear (plus our search for connection and desire to love) kick in and the whole cycle starts again.

If you are reading this, chances are good that you are part of this world. While you may not be able to escape it just yet, awareness is the first step.

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