DEFINE YOUR CULTURE
by articulating your culture manifesto and overcoming unspoken dilemmas
“Culture is a product and your people are its customers.”
If culture eats breakfast for strategy, what’s on your menu?
How would you describe your culture?
What makes your culture different?
What stories do your employees tell about the culture when you aren’t listening?
Is your culture a magnet that attracts people who fit and repels the ones that don’t?
Will your culture help you execute better tomorrow and stay future relevant?
Too many unanswered questions? It’s time you created a Culture Manifesto.
A great manifesto brings clarity and illumination to the fog of culture because…
…it uncovers and resolves unspoken cultural dilemmas
…it crisply articulates what you stand for and what you promise to your employees
…it guides processes, capability building, and recognition
…it’s a North Star during times of uncertainty
…it brings leadership, management, and troops into alignment
Creating a manifesto
Want to Create A Compelling Culture Manifesto For Your Organisation?
FIND OUT WHAT companies get wrong about articulating their culture
““Your culture is how your company makes decisions when you’re not there. It’s the set of assumptions your employees use to resolve the problems they face every day. It’s how they behave when no one is looking. If you don’t methodically set your culture, then two-thirds of it will end up being accidental, and the rest will be a mistake.””
Culture is the operating system of the organization. Despite being the core of an organization, many leaders spend very little mindspace on it. They often let it evolve by accident rather than being deliberate about it. Company culture has four essential components:
VALUES What the company stands for, what gets recognised and rewarded in the company
RITUALS The behaviours around the values that the company celebrates
STORIES Exemplary stories of how the leaders and the employees live the values in the company
HEROES Constant communication on how one can become a cultural hero and get recognised, rewarded and celebrated
Listen to Sirisha Bhamidipati, Culture Upleveler, speak about what it takes to correctly capture a company’s values:
Is your Culture Definition in place? Choose To Thinq helps bring it to life
A culture manifesto is a blueprint from which you can actively drive internal culture. But you can’t just circulate a copy and expect everything else to fall into place. We’ve helped tech MNCs and unicorns bring their desired culture to life through culture-defining stories, systematic reinforcement calendars, and by building cultural capability.