ORCHESTRATE YOUR CULTURE

Reinforce your chosen values and create deep cultural engagement via a systematic calendar of interventions

 
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Culture is not like a mission statement; you can’t just set it up and have it last forever...It’s not a single decision—it’s a code that manifests itself as a vast set of actions taken over time
— Ben Horowitz, Andreessen Horowitz
 

You’ve invested in creating a cultural manifesto. But how do you bring it to life?

Have you articulated your values, purpose, and mission? Good start! But you can’t expect to send an email and put up posters, and assume everyone will now sing from the same hymn sheet. Beware these discordant notes:

  • Shallow Percolation: Is everyone in the org aware of what you mean by culture?

  • Limited To Words, Not Actions: Have the values been turned into everyday, actionable behaviours ?

  • Leaders Fail to Walk the Talk: Are leaders failing to model the right actions?

  • All Tell, No Show: Are the values too abstract and mysterious to understand?

  • Ad Hoc Engagement: Do you reinforce culture deliberately and regularly, or is it intermittent and random?

How to orchestrate culture through a systematic cadence

 

A leader on how CTQ upleveled the culture & thinking of his team

 

Would you like to explore practical and systematic ways of orchestrating culture?


WHAT HAPPENS WHEN CULTURE IS LEFT TO CHANCE?

A big mistake that leaders make is to let organisational culture evolve by accident. Yes, culture is complicated but you do have strategic levers you can employ to encourage the right behaviours and values. Listen to our Culture Upleveler, Sirisha Bhamidipati, talk about the need for a systematic approach to building culture.

 
 

Can you think of memorable examples that illustrate your cultural values?

Put yourself in the shoes of a newcomer to your organisation. You’re wondering what the culture here is like, and if the ground reality matches to what your recruiters say. You hear about words like ‘values’ and ‘purpose’. But you struggle to understand what they mean in real-life. Wouldn’t it be great to listen to a real-life story of how this value has been practiced? Find out how CTQ helped Icertis, a tech unicorn, do this, especially for a world of hybrid and virtual work.