How Stories Can Help Drive Cultural Values Inside a Rapidly Changing Organization - A Case Study

The tech unicorn Icertis has a well-defined set of cultural values. Until 2020, they had a successful approach to disseminate them among employees, old and new.

But in 2020, the company went quickly remote, while still growing rapidly. The previous dissemination approach had relied on in-person sessions, canned training, ad hoc conversations, and the use of physical space as cultural influence channels. In the remote world, this old approach no longer served.

As a solution, Choose To Thinq (CTQ) proposed using the power of storytelling. Stories have the ability to inform, inspire, and engage. And for millennia, smart communicators have used stories as the best vehicles of cultural influence.

So we helped Icertis collect and showcase real-life stories and to maintain and measure impact. These stories that communicate how Icertis’ values are authentically practised, were made easy to access and consume. This new system allows the company to smoothly desseminate the core values and shape its culture across geographies.

Here’s a closer look at what we did at Icertis.

Are you faced with the challenge of percolating cultural values across your organisation, especially in a remote working world? We'd be happy to help - get in touch.