[CTQ Smartcast] What should go in your book-reading diet?

Avnish Anand is the co-founder of CaratLane, and one of the most voracious readers that we have come across. Some of the best business book recommendations that we have received have come from him.

That itself makes him a special person to talk to - a book loving entrepreneur who loves going down rabbit holes (or rather hyperloops) of discovery. But moreover, Avnish is a great person to dissect what reading non-fiction is all about, because he loves sharing what he reads and always seems to be on a quiet journey to add more to the tribe - people who love to read and talk about what they read.

Here are some things we cover, followed by some great tips he had to offer.

01:12 Why do you read what you read / How to pick books

06:06 Critical number of books to read to start forming connections

07:10 Getting started with reading

12:26 Applying reading directly in real life

14: 30 Reading multiple books at the same time

18:50 Opportunity Cost of picking the right book

21:09 A Rule (suggestion) for price of books you buy

22:23 Quiz Question 1

23: 29 Kindle vs Paper

24: 52 Taking notes while reading and what to do with them

28:08 Note-taking Apps and Tools

28: 30 Do Indian entrepreneurs read enough

33: 47 Three books every entrepreneur should read

38: 18 Other alternatives to learning

41:19 Western vs Indian business books

44:22 Quiz Question 2

46:10 Writing for sharing or consolidating your learning

40:29 Enabling people to talk about what they are reading

Avnish’s book-reading tips

  • Don't piegon-hole yourself into categories only which you read

  • If you haven't finished a book, it just means you haven't found a book that suits your interests

  • The depth of analysis you only get in a book

  • Rule: Stop reading a book if it is not giving you anything

  • When you publicly write about what you have read, you meet people who are interested in the same subject.

  • People don't write about what they read, because of the fear of "looking bad".

  • The real challenge is to share something that is not popularly accepted.

  • You can develop a culture of reading in your company. Encourage people to speak about what they read and also write about what they read. Organisations can do this internally, and slowly give them the push and then the encouragement to make this a habit.

Recommendations & Honourable Mentions

Tipping Point by Malcolm Gladwell

Books by Martin Seligman

Leaders Eat Last by Simon Sinek

Sapiens by Yuval Noah Harari

Indranil Chakraborty’s Story Retrieval Mechanism 

Unlocking the Customer Value Chain by Thales S. Teixeira

Books you could immediately apply in real life

Give and Take by Adam Grant

Competing Against Luck Clayton M. Christiansen

Books every Indian entrepreneur should read -

The Innovation Stack by Jim McKelvey

The Starbucks books by Howard Schultz

The Ride of a Lifetime by Robert Iger

Range by David Epstein

What you do is who you are by Ben Horowitz

Loonshots by Safi Bahcall