[CTQ Smartcast] Positive use of social media, with Anuradha Goyal
Social media can be the perfect tool for your career, if you knew exactly how to wield it. That’s what Anuradha Goyal specialises in. An innovation consultant, traveler and travel writer, she also helps people get the most out of writing, and digital media. In this Smartcast with CTQ’s J Ramanand and BV Harish Kumar, she shares her insight into the complicated medium which can make or break a good career.
Listen in to hear about her experiments with Hindi social media, to pick up etiquettes of social media and not get trolled, and to go beyond just views and followers to looking into the metrics that really matter. Don’t miss the social media lingo quiz we test her on!
Here’s a timestamp of what we talked about.
00:00 - Promo
01:07 - Intro
01:30 - What professionals get wrong about social media
04:11 - Social Media through the ages
09:28 - Picking the social media that works best for you
10:20 - Common apprehensions in using social media
15:05 - Social media metrics that matter
19:27 - Quiz on social media lingo
20:51 - Anuradha’s new book
21:44 - Having a social media presence with low stress
26:05 - Social media in your company culture
28:51 - The goals to have on social media
29:14 - Why she doesn’t get trolled too often
31:53 - Indian language social media
Some tips from Anuradha we explored in this conversation -
Try out a social media channel for a few days before deciding if it is to your taste. Only then decide to go for further use.
Use social media to seek new ideas
Use social media as a platform to do unofficial market testing.
Don’t be afraid to make a mistake while posting on social media: just admit it and move on.
Explore the tools that are come with different channels to maintain consistency.
Anuradha’s books
The Mouse Charmers: Digital Pioneers of India
Anuradha Goyal can be contacted via these channels: