Blog — Choose To Thinq

Successful people always make reading a habit. Find out what they read and why.

[CTQ Smartcast] Applying a Founder's Mindset to Learning New Skills, with Roshan Cariappa

Podcaster Roshan Cariappa shares how he picked up a new skill like podcasting, how to go about it yourself, and what's in his curiosity diet.

CTQ Smartcast, Smart Conversations, Systematic CuriosityChoose To ThinqJuly 16, 2021podcasts, marketing, founder mindset, booksComment

[CTQ Smart Levers] Ep 07 - Switch

A lowdown of the book 'Switch' by the Heath brothers, and how to bring about change when change is hard.

CTQ SmartLeversChoose To ThinqJuly 12, 2021uplevelerconcepts, Productivity, change, habitsComment

5 Scientifically-Proven Benefits of Reading

Like getting 8 hours of sleep or eating a balanced diet, reading has benefits scientifically proven by a multitude of studies.

Compounding Habits, Reading, GrowthChoose To ThinqJuly 10, 2021reading, uplevel, FutureFit, CompoundingComment

[CTQ Smartcast] A Unicorn's Lessons in Scaling and Future Relevance, with Mukul Kumar

Mukul Kumar is the co-founder of PubMatic, the unicorn with a wonderful success story. We discover the secrets behind their scaling journey, the cultural values that power their company and how engineering leaders like Mukul think about their own future relevance.

CTQ Smartcast, Social Capital, Systematic Curiosity, Shaping CultureChoose To ThinqJuly 9, 2021scaling, CultureComment

[CTQ Smart Levers] Ep 06 - Atomic Habits

In this episode, a quick introduction to takeaways from James Clear's book Atomic Habits, which exposits easy and proven way to build good habits.

CTQ SmartLeversChoose To ThinqJuly 5, 2021uplevelerconcepts, Productivity, habitsComment

Incite Your Month: July 2021

At CTQ, we kick each month off with a 5 min collection of ideas & recos from the team’s recent curiosity diet. It helps us ‘incite’ the rest of the month. Here’s this month’s edition.

Recommendations, Books, InciteYourMonthChoose To ThinqJuly 2, 2021reading, books, BooksComment

[CTQ Smartcast] The Future of Video in the Enterprise, with Shridhar Shukla

In this conversation with Shridhar Shukla, Co-founder and Managing Director of kPoint, we explore the role of videos in learning, engagement, and cultural transformation, the major shifts in the adoption of videos inside organisations and lessons from creating the culture of a product company.

Smart Conversations, Social Capital, CTQ SmartcastChoose To ThinqJuly 2, 2021video, Learning, communication, enterpriseComment

How to Create a Culture of Social Media Advocacy in an Organization - A Case Study

Read our Case Study of how we helped this CTQ client get its dispersed troops to become its brand ambassadors online.

How to Create a Culture of Pursuing Excellence - A Case Study

Read our Case Study of how we helped this CTQ client inspire its well-performing team to pursue excellence in a shape-shifting world.

[CTQ Smart Levers] Ep 05 - The Checklist Manifesto

In this episode, a quick introduction to surgeon Dr Atul Gawande's book extolling the immense value of the humble checklist.

CTQ SmartLeversChoose To ThinqJune 29, 2021uplevelerconcepts, ProductivityComment

[CTQ Smartcast] How Engineering Leaders of GICs Should Think About Upleveling and Inclusion, with Vinita Gera

Vinita Gera is the General Manager, India COE at Dell Technologies. In this Smartcast conversation with CTQ’s BV Harish Kumar, we unravel her world-view that has evolved from adapting to different roles from Director, Product Development to VP Engineering to GM; her tips on future relevance, and how should organisations think about diversity and inclusion in a meaningful way.

[CTQ Smart Levers] Ep 04 - Influence

A quick introduction to takeaways from Robert Cialdini's treatise on how people are persuaded to say yes: Influence

CTQ SmartLeversChoose To ThinqJune 21, 2021storyteling, uplevelerconcepts, persuasionComment

[CTQ Smart Levers] Ep 03 - Made To Stick

A quick introduction to takeaways from the book Made to Stick, by the Heath Brothers.

CTQ SmartLeversChoose To ThinqJune 20, 2021storyteling, uplevelerconceptsComment

[CTQ Smartcast] Journalism and Writing in a Changing World, with Samanth Subramanian

Samanth Subramanian is a journalist and an award-winning author of three books. He is a senior writer for Quartz, covering and a contributor writer for the Guardian Long Read. In this CTQ Smartcast, we talk about the future of journalism in a digital world, on the nuts and bolts of researching and writing, and the future of the printed word.

[CTQ Smart Levers] Ep 02 - Thinking, Fast & Slow

A quick introduction to takeaways from Daniel Kahneman's Thinking, Fast & Slow.

CTQ SmartLeversChoose To ThinqJune 15, 2021futurerelevanceComment

[CTQ Smart Levers] Ep 01 - What is 'Upleveling'?

A short and sweet introduction to the idea of 'Upleveling', a defining concept at the heart of CTQ.

CTQ SmartLeversChoose To ThinqJune 14, 2021futurerelevance, uplevel, uplevelerconceptsComment

[CTQ Smartcast] Lessons in Culture and Decision-Making from the Indian Army, with Col. Vembu Shankar

In this CTQ smartcast we learn from Shaurya Chakra recepient Col. Vembu Shankar, about decision-making in the absence of information, collaborating when your life depends on it, communicating with people different from you, and thriving in a world based on curiosity and courage. In conversation with CTQ’s BV Harish Kumar

Incite Your Month: June 2021

At CTQ, we kick each month off with a 5 min collection of ideas & recos from the team’s recent curiosity diet. It helps us ‘incite’ the rest of the month. Here’s this month’s edition.

Recommendations, Books, InciteYourMonthChoose To ThinqJune 5, 2021reading, books, BooksComment

[CTQ Smartcast] A Guide to Leaving Your Comfort Zone, with Nupur Dave

In this Smartcast we talk to Nupur Dave, an ex-Googler who stepped out of her set career to pursue her passions, about the thinking behind making life-changing decisions, the skills that enable you to be fluid, the trials and errors of starting your own ventures, and the mentality required to tread the paths unknown.