Build a wise reading system with the CTQ Reading Compound
Always wanted to read more wisely and widely?
Haven't been able to make reading a regular habit?
Join a CTQ Reading Compound to uplevel your reading.
“When someone asks if you read, do you find yourself saying “I just don’t have the time?” Fret not. If you want to rediscover the joy of reading, and make reading a habit, join the compound.”
How this will benefit you
Learn to construct a personal reading system
Get high quality articles that take just 15 mins each day to read
Broaden your mind, encounter timeless wisdom
To be a part of this, you need to commit to this system
Join an invited WhatsApp group and follow the rules
Read a carefully curated article (reading time of 15 to 20 mins)
Forfeit membership if you miss more than three times
Why this works
The ‘compound’ system is a practical mix of proven ideas from motivation, behavioural design, and habit formation. It is based on our own experience of reading at least one piece of wisdom each day for more than 800 days.
How this works
For active readers up for a challenge or building a daily habit
Via an exclusive WhatsApp group (max 10 people)
Read daily; for a period of 6 months
Noise-free, actively moderated by CTQ
Expert advice on sustaining your habit
Opt-out for a full refund any time in the first 7 days
How the compounds operate
The kind of reading you will encounter
The reading compound is designed for variety and regularity. Each week, expect to read book summaries and non-fiction articles from easily accessible sources like Farnam Street, HBR, 1843 magazine, Fast Company, Medium etc. Here are three examples:
A wide variety of domains and topics. Examples:
Domains: tech, finance, business, food, self-improvement, culture, society etc.
Cultures: India, the West, China, Africa etc.
Topics: decision-making,story-telling, curiosity, history, design etc.
Who are we?
Choose To Thinq (CTQ) helps teams and individuals uplevel and be future relevant. Reading diversely is a critical superpower that contributes to staying relevant. Our ability as a team to read, expose ourselves to new ideas, and build a broad perspective on the world has led us to help leaders, innovators, and creative professionals change their world for the best. The word ‘compound’ is a tribute to Warren Buffett’s famous quote on how daily reading helps compound knowledge.
Need help? Clarifications? Suggestions? Write in here or email ‘compounds[at]choosetothinq.com’ (but check the FAQs below first)
FAQs
These pieces of content are already freely available. So why should I join this?
This will help you build a personal ‘reading for wisdom’ system that lets you take full advantage of the abundant free knowledge out there. Do you have such a system already?
For me, ‘reading' means ‘reading a book’. Do you consider book summaries and blog posts and articles also as reading?
Yes. The act of regular reading is more important than what you read. The size/genre of what you read is secondary. Here, we’ll pick specific short pieces that ensure a sense of achievement each day, leading to a positive feedback loop. If you want to simultaneously make progress on a book, we can show you how to piggyback on this design.
Why will this approach work?
It’s built on research-backed ideas about building habits and sustaining motivation. It also comes from CTQ’s own experience of sustaining a group reading habit for a streak of 800 (and counting) days (read this and this to know more), as well as building curiosity-led routines for our clients. As you participate, you’ll encounter a variety of simple yet powerful nudges designed to keep you on track.
Will you also teach me how to read better?
Not if you had things like ‘speed-reading’ in mind. Our focus is on habit-building. Once you create the right environment and system that ensures quality and consistency, you will get better at figuring this out yourself. We will provide support on both habit building & improving the quality of your reading.
I have some specific topics of interest that I’d like to read about. Can we include them?
We welcome recommendations from participants. If they are likely to be of general interest to others in the group, we will include them. One of the aims is to nudge you towards more breadth in your reading. We’ll take the final curation calls.
I’m a leader and I’d like to get my team to build this reading system (preferably with a custom mix of reading topics). What can you do for me?
Sure, that should be possible. Please get in touch with us here.
What if the system doesn’t work for me? Can I opt-out?
You can opt-out any time in the first week and receive a full refund. After the first week, you can opt-out but a refund will no longer be possible.
What if I can’t read because I am on vacation, snowed under work, or ill?
We understand. However, we believe this habit should be sustained even through most difficult stretches where you may lack time or motivation. (In fact, this may help take your mind off your current situation.) If you fell ill or experienced an unreasonably tough situation, just let us know. (We trust your integrity.) If you won’t have internet access for a while, we can send you the material for offline reading in advance.
Can I invite a friend?
Of course! In fact, the right social company helps nurture habits. So encourage one or more friends to sign-up.
More compounds are coming up…
Add yourself to the watchlist to be informed.
