Incite Your Month: August 2022

At CTQ, we kick each month off with a collection of ideas & recmmendations from the team’s recent curiosity diet. It helps us ‘incite’ the rest of the month. Here’s this month’s edition. 


One insightful book

Storyworthyby Matthew Dicks

What: Storytelling techniques by a storytelling champion.

One takeaway: Good stories are about change. Contrast the beginning and the end to emphasize the change.

Check it out if: ...you are interested in communication and storytelling.


 
 

One intriguing article

Tight and Loose Cultures: A Conversation with Michele Gelfandby Behavioral Scientist

What: An interview with a researcher of culture, who suggests there are two types of cultures: tight and loose.

One takeaway: The possibility of threats lead to tight cultures, with strong rules and enforcement.

Check it out if: ...you are interested in understanding and nudging culture.


 
 

One inspiring smartcast

The CFO of Todaywith Pradyumna Nag

What: Pradyumna Nag is a chartered accountant turned entrepreneur and a growth-focused outsourced CFO. Founder of Prequate, he helps companies use the power of ‘Performance Finance’ to grow.

One takeaway: A CFO's role is that of management and not just control.

Check it out if: ...you're curious about how a CFO can help founders achieve business goals.


One interesting podcast

Kunal Shah on The Knowledge Project

What: Kunal Shah, the founder and CEO of CRED is one of the most well-known voices in the Indian startup scene. Shane Parrish tries to deconstruct Shah's approach to decision-making, investing, his take on philosophy, differences between Western and Indian mindsets.

One takeaway: Insight is the smallest unit of truth that is actionable. And therefore people who operate in the currency of insights tend to be generally more successful, at least in business. 

Check it out if: ...you are curious about how Kunal Shah thinks!


 

One Smart Lever

The EAST Framework

What: Harish and Ramanand talk about the EAST framework to apply nudges and behavioral insights.

Check it out if: ...you are curious about how you can apply nudges to bring about changes in individuals/ groups.


Closing with an inciting ‘FutureRing’ question

“What trend looks unsustainable but is actually a new trend you haven't accepted yet?”