HubSpot’s Heroic Journey
We have written about the storytelling device of the Hero’s Journey before.
Here’s a story of how marketing company HubSpot used it. They crafted a mythical narrative by casting one of the co-founders as an attractive protagonist on a hero’s journey, impressively overcoming obstacles. It was a revolutionary story of transforming lives through HubSpot software. This ‘movie’ approach created enough buzz that when the IPO rolled around, investors lined up as if for a blockbuster's opening night.