HubSpot’s Heroic Journey

 
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We have written about the storytelling device of the Hero’s Journey before.

Here’s a story of how marketing company HubSpot used it. They crafted a mythical narrative by casting one of the co-founders as an attractive protagonist on a hero’s journey, impressively overcoming obstacles. It was a revolutionary story of transforming lives through HubSpot software. This ‘movie’ approach created enough buzz that when the IPO rolled around, investors lined up as if for a blockbuster's opening night.